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What's new in solo cruising?

There’s been a boom in travellers wanting to explore the world alone, but how is the cruise industry responding to this rise?

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Dangerous, daunting and ever so slightly strange… solo travel was once considered the preserve of young, often male, hostel-hopping backpackers on a budget. Not anymore.

 

Fast-forward to 2025, and more people of all ages, genders and backgrounds are opting to strike out solo – with many choosing a cruise over a land-based break.

 

Make no mistake: a recent survey of more than 8,000 customers by online travel agencies Cruise.co.uk and Seascanner found that independent travellers now make up 5% of the cruise market.

 

Tony Andrews, managing director of Cruise.co.uk, says: “We’re seeing more solo travellers embracing the cruise experience, and it’s clear that affordability and the destinations visited are key drivers for this market.”

 

Cruises for solo travellers

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