Why your clients will love Viva Boutique, a new river cruise brand

Viva Beyond on the River Seine

 

New luxury river cruise

Paris bookends three week-long Seine itineraries themed around art, culture and food. Viva Beyond, the first ship sailing under the Viva Boutique banner, will be followed next May in Italy by Viva Unique.

 

In a market where ‘premium’ often translates into high pricing, the brand is positioning itself as an accessible alternative, combining upmarket touches with competitive fares and a generous range of inclusions.

 

The ship is moored within easy reach of central Paris and an overnight stay is built into the itinerary, meaning guests can effectively have both a river cruise and city break in one holiday.

 

Following a comprehensive refurbishment, the vessel feels refreshingly contemporary. Soft blush tones, elegant furnishings and modern styling create an atmosphere that’s sophisticated yet relaxed. With just 112 guests, service is warm and attentive, and crew quickly learn our food and drink preferences.

Accommodation is a standout selling point. Half the cabins are suites, which is an unusually high proportion for a river ship, but all cabins have thoughtful touches, such as swanky Dyson hairdryers.

 

My spacious Beyond Suite – a new category for Viva – included a separate dressing room, complimentary minibar and optional in-room breakfast.

 

Clients staying in these top-category suites also get exclusive perks, such as early check-in and a cocktail reception with the captain and hotel manager.

A Beyond Suite

 

Dining on Viva Beyond

Food plays a prominent role throughout. Alongside a main restaurant and casual French brasserie serving classics such as onion soup, croque monsieur and boeuf bourguignon, all guests can dine in Moments, the intimate speciality restaurant with a menu created by Normandy-based chef David Goerne.

 

His Michelin-starred restaurant at Manoir de Rétival overlooks the Seine and, as an added treat, Beyond Suite guests are taken there for a chef-hosted private dinner.

 

Back on board, local flavours are celebrated through various culinary events, from elegant afternoon teas showcasing colourful French pastries to evenings featuring champagne, oysters and steak tartare.

The ship’s Moments restaurant kitchen. Image credit: Kristina Fendesack

 

Viva Beyond shore excursions

The focus on authentic experiences extends ashore. The included excursion on my sailing was to Auvers-sur-Oise, where Vincent Van Gogh spent the final weeks of his life creating some of his most celebrated works.

 

The landscapes that inspired him remain instantly recognisable today, and it was poignant to see the tiny room where he died, having sold only one painting during his lifetime.

 

In Rouen, I explored independently, admiring the soaring Gothic cathedral immortalised by Monet, while Le Havre revealed a very different side of Normandy, with its striking post-war architecture that secured it Unesco World Heritage status in 2005.

 

By the end of my cruise, it was clear Viva Boutique has identified a sweet spot in the market. And just as that delightfully eccentric 2CV offered a fresh way of seeing Paris, Viva Boutique is driving its own distinctive route through the river cruise sector.

 

With a new brand, transformed ship and memorable experiences, it is proving that sometimes taking a slightly different road can make for a very rewarding journey.

 

Book it

 

Viva Cruises’ A Journey from Impressionism to Modernism, a seven-night cruise on Viva Beyond, starts from £1,975 per person, based on two sharing a Double Cabin, or from £3,995 for a Beyond Suite, departing April 28, 2027, including all onboard meals, drinks, one excursion, gratuities and Wi-Fi.
viva-cruises.com

 

Monet’s house and garden at Giverny.

 

Viva Beyond unique selling points

 

Aside from one included excursion, other shore tours with Viva Boutique can be added, giving clients the freedom to pick and choose or explore independently. It’s a selling point for clients who have done the standard city tours before and want something different, because they’re not wasting money on excursions they won’t take, or missing out if they decide to skip any.

 

Agents can pre-book and earn commission, or clients can book as they go, tailoring each stop to their own interests. 

 

Ask the expert

 

Michelle Daniels, country manager for UK and Ireland, Australia and New Zealand, Viva Cruises

“A big opportunity for agents is positioning Viva Beyond to clients who love river cruising but want something more contemporary and spacious. It has been designed for today’s premium traveller, with over 50% of accommodation made up of suites, including the new Beyond Suites.

 

The ship is well suited to guests who enjoy boutique hotels, value excellent dining and service, and want a relaxed, stylish atmosphere without moving into the luxury price bracket. Another selling point is our all-inclusive approach and consistent pricing model. 

 

"Agents can book with confidence knowing fares remain the same from launch through to departure, and drinks, gratuities, Wi-Fi and dining are already covered. It creates a simple, transparent proposition that’s easy to explain and helps clients feel confident they’re getting genuine value from the outset.”