Why Norway could be Europe's coolest new ski destination

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Q. Tell us a little bit about Voss, Norway.

A. Voss is one of Norway’s most famous ski resorts. You could also call it the activity centre of Norway – it has very extreme sports in the summer months with skydiving and other hardcore activities.

But in winter, it is the west coast’s biggest ski resort. It’s very popular with the residents of Bergen, which is the second largest city in Norway. You can get the train directly from Bergen airport, which takes about an hour and a half, or a transfer by road, which takes roughly the same time.

Q. Inghams is adding Norway to its programme this year, so how are you supporting that?

A. I felt the time was right to have Inghams here – we’ve seen massive growth out of the United Kingdom for Norway, primarily because of snow conditions. The krone is quite weak at the moment so more people have discovered the ‘secret’ of Norway.

It’s not that far – only an hour and 45 minutes from Gatwick – so with the growth of the Norway ski market, that strengthened the argument for Inghams to come in to Bergen with a charter flight, which is fantastic. In many of our resorts, the UK is overtaking our Swedish and Danish traffic – now we see 45,000-50,000 Brits a year, which is quite a lot for us.