The rising role of technology in the homeworking sector

As a homeworker, you’re responsible for every aspect of your business. It’s tough to keep on top of all the pressing tasks and increasing client expectations – unless you embrace technology. Whether it’s advanced customer relationship management (CRM) systems, automated social media or interactive quotecreation tools, technology is key for scaling a homeworker’s travel business and staying ahead in a competitive market. 

The rise of AI

Bringing itineraries to life with inspiring content not only informs customers, it also excites them. That’s exactly what TC Co-Pilot does for Travel Counsellors. Being rolled out to 2,000 agents, this in-house virtual assistant harnesses the power of AI. Agents ‘tell’ TC Co-Pilot their customer’s requirements using the voice chat feature and it uses this information to recommend products in Phenix (Travel Counsellors’ in-house booking system). Itineraries are shaped around a customer’s booking history, preferences and spending patterns. All agents need to do is to share the itineraries with their customers via the integrated myTC app. Agents at Not Just Travel are also embracing AI with T-Profile – AI-powered travel CRM software. T-Profile enables agents to present professional, interactive proposals within minutes. What’s more, the system monitors customer engagement, allowing agents to gauge whether customers are genuinely interested in the proposal.

Tech at the ready

Consolidating information from suppliers enables homeworkers to access and compare information in one place. This is the premise behind the new reservation system affiliated with the JLT Group. Founder Janine Marshall says: “Having everything in one place will give our consultants more confidence to create bespoke packages.” The system also issues branded quotes and automates customer confirmations and reminders, saving agents time and effort. Meanwhile, 1,000 Mile Travel Group homeworkers have access to AI-driven recommendation engines and mobile travel apps for itinerary management. “Technology is no longer just an option – it’s a necessity for scaling a travel business,” says Alex Locke, 1,000 Mile Travel’s UK general manager. “The future of travel is digital. By leveraging these tools, travel professionals can deliver unmatched service, boost their productivity and build stronger, long-lasting client partnerships.” 

Social media smarts 

Social media is one of the prime ways for homeworkers to market their services. However, not all homeworkers have the know-how to leverage its full potential, so parent companies are stepping in to assist. In December 2024, InteleTravel rolled out its Content Concierge service. UK and Ireland managing director Tricia Handley-Hughes says: “This popular tool uses AI to generate dynamic, enticing social media content, correct any spelling or grammatical errors and automatically change the sentiment and language to adapt to whichever platform you select. AI will use the relevant tone of voice required for effective promotion on Facebook, Instagram and TikTok.”

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