Back to Business survey launched to identify employee sentiment as travel reopens

A new travel survey has been launched to capture employee opinions and arm companies with the data required to support, re-engage and empower their people.

The Back to Business survey is a partnership between Travel Weekly and people experts Purple Cubed to capture employee feedback and sentiment as teams return to work and present a clear, actionable report back to travel firms.

It will ask 10 key questions of employees, which will be analysed to provide an accurate picture of sentiment in a hospitality business.

: Comment: Reawaken the power of your people

Companies can choose from three survey packages, starting at £750, which will unpick the data and provide clear analysis with prioritised recommendations.

Travel Weekly managing director Stuart Parish said: "As travel businesses start to fully reopen and employees return, it's vital that companies understand workforce sentiment.

"This survey provides an overview of employees' feelings in addition to practical guidance on how to ensure teams are at their most productive as we prepare for a fuller restart of the sector.”

Purple Cubed managing director Jo Harley said: "Employee perspectives have changed significantly over the past 15 months. This survey is the ideal way to find out quickly, actionably and cost-effectively what your people really think. They can have their say, confidentially, and play a valuable part in shaping the future."

Back to Business survey

Five reasons to use the Back to Business survey:

• The survey is ready to launch in minutes, making vital employee opinion capture fast and easy.
• It uses ‘Killer questions' so short and simple to complete yet highly effective, with analytics that are insightful, clear and prioritised.
• Reporting comes with expert recommendations – ensuring you know how to action your outcomes.
• You'll be supported with communicating the right messages and managing expectations from the outset and with distributing outcomes and actions after.
• Your people can have their say and play a valuable part in shaping the future, knowing their feedback will be dealt confidentially and sensitively.

: Comment: Reawaken the power of your people

Visit the Back to Business survey website