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This time, he is planning to develop Swansea airport for regional commercial flying, hoping to attract airlines with smaller aircraft to the 1,472-metre runway.
He’s had a crack at this once before, in 2000. But this time, he’s harnessing the firepower of a group of local businesses to support him, and is confident they can pull it off.
If they do, it will be great news for Wales’s second-largest city, which is already enjoying a higher profile and increased wealth since its football team, of which Martin is a director and majority shareholder, was promoted to the English Premier League in 2011. And it could mean extra business too for agencies in the area – The Travel House has 20 – if carriers start popular routes.
Such drive and passion to build and develop businesses in the sector is one of the reasons Travel Weekly honoured Morgan with our Outstanding Achievement Award at the Agent Achievement Awards in 2014.
It also highlights the importance of evolving and targeting niche markets to ensure they stay relevant and thrive well into the future.