Comment: Special relationship with US continues

Since then, we’ve worked with a host of amazing partners to put more than 100 fantastic agent Cover Stars on our front pages.

It’s no coincidence that the past eight of these VIP trips have taken place in the US, which continues to be such a core destination for the UK market and is the focus of this week’s themed edition.

The 10th and final edition of Cover Stars will be the biggest and best yet! We’ve teamed up with @WaltDisneyWorld in Florida and @goldmedalagents to fly our 12 winners with @VirginAtlantic

 

Remember that previous winners can enter! More at t.co/6np68V5ndD pic.twitter.com/qW90mFxuAD

 

— Travel Weekly (@travelweekly)

The 10th and final edition of Cover Stars will be the biggest and best yet! We’ve teamed up with @WaltDisneyWorld in Florida and @goldmedalagents to fly our 12 winners with @VirginAtlantic

Remember that previous winners can enter!
More at https://t.co/6np68V5ndD pic.twitter.com/qW90mFxuAD

— Travel Weekly (@travelweekly) July 4, 2019

And with Walt Disney World in Florida unveiled as the backdrop for our 10th Cover Stars outing, this close affinity with America is set to continue. Despite challenges, including exchange rates, perceptions of the current administration and a reported reticence to move from enquiry to booking (page 8), the market from the UK to the US has remained resilient in recent years and is projected to grow, with the trade playing a key role.

While familiarity with some core cities makes them fairly straightforward direct-sells, expert agents can play a key role in encouraging their clients to experience the expanse of the US beyond the main gateways – and seize opportunities to boost their bottom lines.

Of course, the key to that is product knowledge and training, and our Cover Stars sponsors, such as Disney and Gold Medal, are just some examples of the US specialists that continue to invest in agents and put them at the heart of their strategies. Long may those special relationships continue.