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Comment: Travel Weekly magazine’s new look

TWgroup editor-in-chief Penny Wilson on Travel Weekly magazine's redesign, and some other changes…
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Web editor's note: This column focuses on Travel Weekly's print redesign. To see the content Penny refers to as it appears in print, open our digital edition and browse to the page references given.

 

Penny Wilson, editor-in-chief, Travel WeeklyIf you receive a print Travel Weekly or use our digital edition, you'll have noticed some changes.

 

Over the last year we've pulled together focus groups comprising our readers and advertisers, and asked them what they wanted Travel Weekly to deliver. Our new look is the result.

 

A magazine focused on travel agents with plenty of destination coverage and practical tips to help you in your everyday job.

 

You want to be the perfect travel agent? See what Simon Calder, the UK's top travel writer, wants from his (page 23). And to keep ahead of the pack, read Simon's views on the world's top destinations in the future (pages 25-30).

 

Also beginning this week are pages devoted to updates on new hotels, incentives and resorts. This comes from the ‘Supplier updates' section on our website, which allows companies to upload their own press releases.

 

If you are leading companies and are more interested in the business of travel, who's buying whom, in-depth analysis, statistics, thought-leadership and interviews with top chiefs, then take a look at our Market Intelligence section on page 16.

 

There is more on the Travolution website. Travolution, which covers the online travel business, has widened its remit to become the premiere information source for travel leaders.

 

Our Destinations section (pages 49-80) continues to bring you the latest on hot holiday spots and is linked to our must-have agent tool, gazetteers.com.

 

This service, with five million users per month, provides invaluable information about destinations and agent reviews on resorts and hotels. This week it added search2cruise.com to its portfolio. Take a trial subscription to see more.

 

Finally, travelhub, our new community service, allows you to discuss issues, post and view pictures, ask colleagues' advice or share gossip.

 

The TWgroup is investing a bundle in being the UK travel industry's one-stop information shop for everyone. Innovation is key to success, especially during recession. And we're not stopping here – there's more to come!

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