Comment: View sustainability as an opportunity to improve business

Travel Weekly has published an annual themed edition on the topic of sustainability for well over a decade, and in that period the subject has moved from niche to core for many travel firms.

Consumer polls often find it remains down the list of priorities when it comes to holiday choice, but companies throughout the supply chain recognise that can’t be used as an excuse to ignore the need for change.

Of course, the journey towards a sustainable future for the industry can look overwhelming, with so many facets to consider. But as Ian Corbett from our edition sponsor Tui notes in this week’s edition, it helps to approach sustainability by seeing it not as a threat but as an opportunity to improve how you do business.

Ian also stresses the need to share and celebrate progress across the industry, and that is what we have tried to do in this week’s issue, with a range of articles designed to showcase how you can move forward in your journey and sell with confidence.

This themed edition has also been timed to coincide with Travel Weekly’s fourth annual Sustainability Summit, which will be hosted by Google today (November 21) with a range of experts from the industry and related fields.

We’ll be hearing about challenges and progress in transportation, destinations and operations, and we’ll also ask how companies can promote their credentials without being accused of greenwashing.

As always, you can read all the coverage from another fascinating event here on Travel Weekly's website and in print over the coming weeks.