Opinion: Communication and training are crucial to greener future

The launch of Tourism 2023 has given an insight into possible future scenarios for the industry. The question is: what can we all do?

The rapid changes in the economy over the past year mean businesses are having to cut costs and adapt quickly to changing consumer behaviour. At the same time, issues such as climate change pose huge challenges for the future.

Sustainable tourism is more relevant than ever, as this week's Green Issue of Travel Weekly argues.

In a challenging economic environment, integrating sustainability into your business can give a competitive advantage and help cut costs. Going green can help you stay in the black.

So how can you make your business greener? Communication and training will be critical to help people at all levels understand how to take action towards sustainability. Clear and simple messages can help motivate staff from the shop floor to the board room, while examples of best practice will bring the opportunities for businesses to life.

With the launch of our new trade website earlier this year, the Travel Foundation has made it easier for businesses to access our range of practical tools and advice, from insider guides that explain the issues and give tips for staff and customers, to sustainable accommodation toolkits and training manuals for managers.

Our Make Travel Greener quiz is a helpful first step for staff to gain an understanding of the issues.

Meanwhile, in destinations around the world, our water- and energy-saving programme is helping accommodation providers reduce their footprint and cut costs.

Hotels can save up to 25% on water and energy costs through a range of simple measures, including restricting the flow from showers and taps.

Minimising our footprint and looking after communities in the destinations we love to visit will help ensure a strong and profitable industry in the future. The Travel Foundation is here to help prepare for that future.

Sue Hurdle, chief executive, The Travel Foundation