State of the Nation: Customer buying habits

		Next >
Back to State of the Nation

How have leisure travellers changed their buying habits in the last 12 months?

1. Customers are shopping around. I have to work much harder for the booking.
2. Customers are booking much later.
3. Customers have a greater requirement for price matching
4. Holidays outside the eurozone have proved very popular
5. Customers are booking more online

Research carried out by Travel Weekly and Advantage Travel Centres, 2008