Tui Blue brand set for expansion following Majorca and Turkey openings

The Tui Blue lifestyle hotel brand is to be expanded further following new openings in Majorca and Turkey.

New hotels included in the ten-strong portfolio are the Tui Blue Rocador in Majorca and TUI Blue Marmaris aimed at holidaymakers aged over 16.

The openings come two years since Tui Group first unveiled the concept.

The four-star Tui Blue Rocador hotel in Cala d’Or has 211 rooms while the Tui Blue Marmaris features 279 rooms across cottage-style villas in a pine forest.

Tui Blue managing director Artur Gerber said: “This new type of hotel is now represented by ten hotels in eight countries.

“We are now planning to take the next step by offering our customers further destinations in the medium- and long-haul segments.”

Tui Hotels and Resorts managing director Erik Friemuth said: “With Tui Blue, we have launched a hotel brand that blends Tui’s quality and brand propositions with entirely individual and authentic holiday experiences.

“The success of our hotel concept is reflected by high customer satisfaction levels. We will continue to expand the concept in future.”