VVV Global Marketing appointed to represent New Hampshire

The tourist office of the US state of New Hampshire has hired a firm to represent it in the UK and Ireland.

London-based VVV Global Marketing has won the brief to implement the destination’s travel trade and public relation’s strategy.

 

 

New Hampshire division of travel and tourism director Victoria Cimino said: “In recognition of growing interest in New Hampshire and a rise in UK/Irish arrivals over the past years, we need to extend our outreach to British and Irish holidaymakers, visitors and existing and potential new strategic partners.”

 

 

VVV Global Marketing director Gary Orr added: “The destination has wide appeal for all types of traveller and are looking forward to exploring creative and innovative opportunities to promote New Hampshire, deliver growth and engage with a broad and varied audience.”