Abu Dhabi hosts agents at three UK roadshow events

Abu Dhabi’s Department of Culture and Tourism (DCT Abu Dhabi) hosted 283 agents at events in London, Chester and Glasgow to showcase the emirate’s developments and strengthen trade relationships.

The programme also marked the first time the roadshow has visited Glasgow, reflecting the growing importance of regional UK markets.

More than 30 tourism partners joined the Experience Abu Dhabi UK Roadshow 2026, making it the emirate’s largest-ever tourism delegation to the UK.

They included hotels, attractions, destination management companies, airlines and tourism partners.

The programme showcased upcoming attractions including Topgolf Abu Dhabi, Warner Bros Studio Tour Abu Dhabi, Disneyland Abu Dhabi and Sphere Abu Dhabi, alongside its growing portfolio of cultural, entertainment and hospitality experiences.

Ahead of the in-person events, DCT Abu Dhabi hosted a virtual roadshow, giving travel professionals across the UK access to destination training and partner content.

Participating partners included Louvre Abu Dhabi and Saadiyat Cultural District Abu Dhabi, Emirates Palace Mandarin Oriental, Abu Dhabi National Hotels and other leading tourism and hospitality organisations.