Advantage cruise conference to be held on board Princess ship

The Advantage Travel Partnership is to hold its 2025 cruise conference on a Princess Cruises ship.

The event will take place on board Sky Princess sailing from Southampton to Hamburg on October 14-17.

The theme of the Latitude Cruise Conference will be ‘The Sky’s the Limit,’ with three nights on board and excursions in the German port town.

Advantage commercial director John Sullivan said: “We are thrilled to be working with Princess Cruises for what is our annual hero cruise event and our fourth Latitude Cruise Conference. 

“This event has fast become one of the key conferences in the travel calendar, for members and supplier partners alike. 

“We’re always looking forward, aiming to support any business wanting to grow further in the sector.”

Bookings from members in the month after attending last year’s conference increased, with passenger numbers up by 92% and revenues up 77%, according to the consortium.

Senior commercial manager for cruise Jonny Peat added: “The attendance for our Latitude Cruise Conferences grows stronger each year and what we have planned for this coming event, with delegates hearing from senior cruise leaders and experts from all sectors of cruise, makes it another unmissable event.

“The event will inspire and empower individuals to break through barriers, expand their horizons and reach new heights of achievement. This theme emphasises the limitless potential within each of us, urging attendees to embrace innovation, creativity and bold thinking in the cruise sector and realise that the sky is truly the limit when it comes to what you can achieve.”

Princess Cruises UK & Europe vice president Eithne Williamson said: "This unique event will not only strengthen connections within the Advantage community but also provide an unparalleled opportunity for delegates to experience the Princess difference first hand. 

“By harnessing the collective expertise of Advantage members, we aim to drive exceptional performance in the UK market."