Advantage hails ‘record’ Black Friday support from suppliers  

Advantage Travel Partnership has reported “record” support from its suppliers for its Black Friday campaign this month.

The consortium said November was historically a slower period for travel agents, but with many Black Friday sales now launching early in the month, it is becoming “an extended peak period”.

Advantage has supported its members with a Black Friday campaign including access to special deals from across its supplier partners and airport-themed campaign assets.

For the first time, Advantage has given members the opportunity to adapt these assets and add their own business logo for personalisation.

Exceptional deals from supplier partners include discounts and upgrades, with the likes of Celebrity Cruises, Riviera Travel, MSC Cruises, Cosmos and Tui.

David Forder, marketing director at Advantage Travel Partnership, said: “Following the exceptional performance of last year’s Black Friday, the feedback we’ve received from our membership indicates they have had an even more productive period this year.

“Many have developed their own campaigns that align closely with the initiatives delivered by Advantage.

“We are now seeing that consumers are looking for value-added offers during Black Friday that they can make use of before Christmas, creating an additional selling opportunity for our travel agent members ahead of peaks.

“This demonstrates the strong commitment from our suppliers to support members and maximise trading potential during this crucial period.”