Advantage launches largest Cruise Collection guide for 2026-27

Advantage Travel Partnership has unveiled its largest Cruise Collection guide to offer members more tools to convert enquiries ahead of Cruise Month in September.

The 56-page guide for 2026-27 features product from 28 cruise lines across six themes of family, couples, solo, luxury, premium and value.

The publication also features destination-led content around ocean, river and expedition cruising, with sample itineraries and ‘48 Hours In’ guides for cities such as Barcelona, Miami, Vancouver and Singapore to offer inspiration for pre and post-cruise stays.

The guide is available digitally and can be personalised with each opted-in member’s logo and contact details and sent to agency email databases, with selected members receiving printed editions distributed to stores and customers by post.

David Forder, marketing director, said the Cruise Collection is designed to support members to “maximise” the growing opportunity in cruise.

He said: “It combines inspirational consumer content with practical, personalised materials that members can use across their own channels, giving them a powerful way to start conversations, build customers’ confidence and turn interest into bookings. 

 “The launch also provides a strong foundation for Cruise Month in September, when we will deliver a wide range of coordinated marketing activity to keep cruise front of mind and support members during a crucial sales period.”

Jonny Peat, director of cruise, said The Cruise Collection was intended to be a year-round reference for members, and inspire more people to try cruising for the first time.

He said: “Cruising has never offered more choice, and we’re seeing more people who might never have considered a cruise before starting to explore what’s out there.  

“That’s exactly what this year’s The Cruise Collection is designed to do: make it easy to browse, get inspired and show how to see the world by water.”

He added the publication was designed around the way people research holidays and “take away some of the complexity” of planning a cruise to make it easier for people to compare options and “feel confident about taking the first step”.