Advantage releases Madrid conference programme

The full agenda for the Advantage Travel Partnership annual conference has been released.

Under the theme Powered by People, this year’s programme for the event in Madrid on May 11-14 has been designed to serve both leisure and business travel.

The main stage programme will include: 

• An opening from chief executive Julia Lo Bue-Said setting the direction of Advantage and the UK travel industry 

• A global outlook keynote from The Times economics editor Mehreen Khan, exploring the forces reshaping the world  

• A senior leadership debate on geopolitics, UK politics and aviation policy, and what it really means for UK travel businesses  

• Future-focused travel trends and industry predictions to help delegates prepare for what is next  

• Advantage business updates   

• AI insight with conference host Georgie Barrat former co-host of Channel 5’s The Gadget Show, focused on empowering people  

• Session on values-based leadership and inclusive decision-making  

• Mental health and wellbeing of the industry

• Plenary sessions featuring  industry leaders, economists and business voices. 

Day two will feature breakout sessions, giving delegates the opportunity to deep dive into the topics most relevant to their businesses, according to the consortium. 

Other elements incude speed networking, dine arounds a farewell party and optional golf tournament.

Lo Bue-Said said: “Madrid will be more than a backdrop, it will be a bold statement of who we are and where we are headed.

“As members, stakeholders and friends of the Advantage Travel Partnership, our community is made up of ambassadors of transformation, champions of progress and architects of a more compassionate, interconnected and sustainable world.

“Our time together will be dedicated to exploring and advancing the themes that define our industry’s future: the power of people, the potential of technology and the profound difference travel can make when it is done well.

“We look forward to welcoming as many delegates as possible to what promises to be an extraordinary few days, inspiring, relevant and, above all, a genuine celebration of everything we have, and can achieve together."