Advantage Travel Partnership unveils ‘Last-minute or Later’ campaign

The Advantage Travel Partnership has introduced its latest marketing campaign, Last-minute or Later, with the aim of helping members inspire consumers to book with confidence amid heightened uncertainty. 

The campaign, which includes the roll-out of a range of assets, has been designed to stimulate late sales as well as bookings for further-out departures.

Against the backdrop of geopolitical disruption, including the Middle East conflict, Advantage is reinforcing the value of booking through travel agents, highlighting the expert guidance, protection and service they offer.

Ready-to-use assets include social media graphics, website banners, email content, social post copy and captions, all of which are available through a dedicated campaign hub for members. 

The assets carry “upbeat, confidence-building messages” alongside vibrant holiday images.

Advantage marketing director David Forder said: “Our role is to make sure our members have the tools, content and campaign support they need to keep inspiring customers and converting demand, especially in the current market. 

“Last-minute or Later has been designed to be flexible, relevant and easy for members to activate, whether they are promoting late summer availability, autumn escapes, winter sun or holidays further ahead.

“At its heart is a simple message: customers can count on their local travel agent for expert advice, reassurance and support from the moment they start planning.

“We know our members are busy running their businesses and supporting their customers, so we want to make it as easy as possible for them to take part.

“The creative and captions have been designed to give members a ready-made campaign they can pick up and use straight away, while still allowing them to add their own personality.”