advantage website gets £200,000 revamp

ADVANTAGE Travel Centres has relaunched its website following increased competition from on-line agencies.

The organisation has spent £200,000 redeveloping the site, which features a variety of new functions.

Advantage sales and marketing director Colin O’Neill said: “This is not a profit making exercise, it’s what we call a ‘marketing funnel’. The website’s broad aim is to attract customers and funnel, or direct, them to their nearest Advantage agent to make the booking.”

Additions to the website include on-line booking for a variety of products, a postcode search so users can find their nearest Advantage agent and a chat facility so users can chat on-line with a team telesales consultants.

The site can be visited by going to www.advantage4travel.com.