Agent-focused Clia Cruise Week date confirmed

The date for the annual agent-focused 2026 Clia Cruise Week has been confirmed.

The cruise line trade body said the event, designed to promote cruising and help raise awareness of the holiday options available via media and promotions, would take place on the week of September 14.

Clia will encourage agents, cruise lines and industry partners to share their offers, advice and experiences during the week.

This can be carried out in-person at special Cruise Week events, and across consumer press, social media and online platforms.

Clia UK & Ireland managing director Andy Harmer said: "Cruise Week gives our industry a collective opportunity to celebrate everything that makes a holiday at sea such a compelling choice.

"Every year we see agents find creative ways to engage with prospective cruisers, whether that’s through in-store activity, events, social media or simply sharing their own knowledge and passion for cruising.

"We’re encouraging everyone across the trade to get involved in whatever way works best for them and their business. Even small activities can have a real impact, making the week the perfect opportunity to showcase the diversity, value and appeal of a cruise."

Further Cruise Week information will be shared in due course, according to the association.