Agents told to be ready for surge in demand for Live Aid musical packages

Just Go Holidays is encouraging travel agents to be prepared for increased demand for Live Aid musical packages ahead of the event’s 40th anniversary.

This Sunday, July 13, marks 40 years since Bob Geldof and Midge Ure’s concert took place to raise money for famine relief in Ethiopia.

TV and radio programmes are planned to commemorate the event, which was held in 1985 in London’s Wembley Stadium and the John F. Kennedy Stadium in Philadelphia, and watched by nearly 40% of the world’s population.

The musical about the historic event, Just for One Day, features hits by artists including David Bowie, The Who, Queen, Elton John, The Police, Paul McCartney, The Pretenders, The Cars, and Status Quo and runs until January 2026 at London’s Shaftesbury Theatre.

Just Go Is offering packages including show tickets on selected dates in August, September, November and December, one night’s accommodation with breakfast, and return coach travel from pick-up points around England, from £189, based on two sharing.

Trade sales manager Claire Dutton said she anticipated the extra publicity to generate enquiries with agents and reminded them to capitalise on this by promoting packages on their social  media feeds.

“We know from experience the impact that widespread media coverage of an event like this can have on sales, and with the BBC planning a series of programmes on TV and radio, we are expecting to hear a lot about Live Aid over the next week or so,” she said.

“Agents should be prepared for enquiries from people wanting to re-live that historical day and enjoy a fantastic night out. I’d encourage them to update their social feeds and remind their clients how cost effective a package incorporating tickets can be.”

Donations of 10% of the sale of all tickets for the show are given directly to the Band-aid charitable trust, which has already raised more than £850,000.