Agents warned to make discounts decision

Report by Jeremy Skidmore

AGENTS are being warned to decide whether they are going to embrace discounts or refuse to offer them.

First Choice sales and distribution director John Wimbleton told agents at the Midconsort conference in Cyprus that discounts are here to stay and they have to make up their minds about how to deal with them.

He said: “Make sure you understand because if you don’t know what’s going on, you’ll end up giving too much away. You’ve got to decide what your policy is because you don’t want to get stuck in the middle.”

Wimbleton also said agents needed to learn how to sell properly and added that some find it really difficult to close a sale and ask how customers want to pay.