Amadeus joint venture launches in UK

A NEW technology company has been launched in the UK that hopes to meet the needs of the leisure travel market.

The company, called Atinera, is a joint venture between Amadeus and Fourth Dimension Software. Its core product, also known as Atinera, is a system that can link-up all the various distribution channels and back office technology used by travel agents and tour operators.

The company has spent five years and $60 million developing the system. It has the ability to link up call centres, travel agents using Viewdata and customers buying direct over the web with an operator’s available product. It also links up the inventory management, accounting and fulfilment operations.

“Atinera has been designed for today’s marketplace where people have to use modern technology such as the Internet in conjunction with back office systems that date back 20 years. We are aiming this product at all sectors across the market regardless of their operation’s size,” said Atinera marketing manager Tim Trewinnard.

Trewinnard added Atinera users do not pay a large licence fee to use the product. Instead they are charged a fee for each transaction, reducing the initial outlay and increasing its appeal to smaller companies.

In addition, the system can work in several currencies, languages and locations.