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Ambassador Cruise Line has hosted 21 agents on a festive fam trip to Hamburg and Amsterdam.
The trade partners joined the five-night sailing on Ambience which departed from London Tilbury on November 29.
Agencies invited on the cruise included Fred Olsen Travel, Dawson & Sanderson, Cruise.co.uk, Hays Travel, Travel Counsellors, Althams Travel, Lincolnshire Co-op, Cruise Circle, Millington Travel, Your Holiday Booking, Travelosophers, Cartwright Travel, Blue Bay, ROL Cruises and Polka Dot Travel.
The itinerary featured an excursion to the Christmas markets in Hamburg as well as a scenic canal cruise, a visit to the Rijksmseum, a stop at Royal Coaster Diamonds and lunch at one of the city’s Dutch Pancake Masters in Amsterdam.
Hosted activities on board included cocktail making, towel folding, yoga and choir practice, plus a ‘Purple Night’ celebration with live music and entertainment.
The trip was hosted by divisional sales manager for the norther Emma Rodgers and business development executive for the south west and Wales Jade Cheadle.
Rodgers said: “Fam trips remain one of the most effective ways for our trade partners to truly understand the Ambassador experience.
“This sailing offered a brilliant balance of festive destination discovery and time on board Ambience, allowing agents to see first-hand the quality of our product, the warmth of our crew and the experiences our guests value most.”