Ambassador discounts cruises by up to 20% in summer sale

Ambassador Cruise Line is discounting rates by up to 20% in a two-month summer sale.

Reduced fares will apply on selected sailings from the UK in 2026, 2027 and 2028. 

The promotion runs from today (Thursday) until July 29.

Discounted cruises include departures from London Tilbury and the regional ports of Newcastle, Dundee, Liverpool, Belfast, Bristol and Portsmouth by the ships Ambience and Ambition.

Deals are also being offered across four single cabin categories and for group bookings of 15 passengers or more.

The line is also bidding to attract first-time cruisers with a ‘money back’ guarantee.

The company said: “All first-time bookings on Ambition and Ambience will benefit from the Ambassador Guarantee, which promises to reimburse any new-to-cruise guests who fail to enjoy the amazing entertainment, outstanding cuisine and exceptional service that Ambassador is proud to offer.

“The Ambassador Guarantee gives travellers additional confidence when booking an Ambassador cruise for the first time.

“Complete with the tagline ‘Enjoy Yourself on Your First Cruise - or Your Money Back’, the guarantee is applicable to new guests booking an itinerary of four nights or more.”