Ambassador to host 700 agents on 2026 ship visits

Ambassador Cruise Line expects to host 700 agents on ship visits across the country this year.

The ships Ambience and Ambition will host trade partners at one of seven UK ports - London Tilbury, Newcastle, Dundee, Liverpool, Belfast, Bristol and Portsmouth.  

The number of visits has risen to 14 from 12 last year, including a ship tour and lunch.

Head of distribution Nicola Harper said: “Our trade partners are key to our success, and as such, we’re incredibly excited to be launching our popular ship visit programme for the fifth consecutive year. 

“With 14 visits planned across the country, the agent community will have the opportunity to experience the ‘warmest welcome at sea’ and get a feel for Ambassador’s product first-hand.” 

The move follows P&O Cruises offering ship visit places to more than 1,400 agents in 2026.

Ambience will be available at London Cruise Terminal, Tilbury, Essex on May 19.

Ambition will host agents on: 

April 22 – Portsmouth 

May 8 – Belfast 

May 29 – Liverpool 

June 4 – Belfast 

June 15 – Liverpool 

July 1 – Dundee 

August 21 – Dundee 

August 26 – Newcastle 

September 3 – Newcastle 

October 16 – Bristol 

November 11 – Bristol 

November 13 and December 1 – London Cruise Terminal