Anheuser-busch launches major UK promotion

ANHEUSER-Busch Adventure Parks has launched a major promotion aimed at the UK market.

“After the upheaval the industry has suffered over the past two months, UK visitors have voted with their feet by coming back to our parks and we are going to make sure that when they do visit they have the best holiday possible,” said Janeche Petrou, corporate senior manager sales UK/Europe/Pacific Rim.

“We are totally dedicated to the UK market and are committed to building our UK business still further.”

Anheuser-Busch has also extended its three-in-one Discovery Cove offer, which includes admission to Discovery Cove and an Adventure Passport allowing 21 days entry in SeaWorld, Florida, and Busch Gardens, Tampa Bay.

The package is available exclusively through Keith Prowse until December 31 but will then be rolled out to other selected operators.

Prices start at £89 per person for a non-dolphin swim at Discovery Cove and an Adventure Passport, or £169 with a dolphin swim.

In addition, Anheuser Busch will be issuing visitors with $10 worth of ‘Busch Bucks’ that can be redeemed at its Busch Gardens theme park.

The deal applies for every Busch Gardens ticket sold until January 13 from selected trade partners.

* In a story published on travelweekly.co.uk earlier this week and repeated in today’s edition of the Travel Weekly newspaper distributed at World Travel Market, it was implied Anheuser-Busch was involved in a joint promotion with rival Universal Orlando Resorts. This was incorrect and occurred due to a production error.