Australia promoted as shorter holiday destination

Report by Kirsten Bowling

THE AUSTRALIAN Tourist Commission has spent £1 million on an advertising campaign to promote Australia as a shorter holiday destination.

Marketing development manager for UK, Europe and Africa Rodney Harrex explained: “The Olympics provided people with a strong impetus to visit Australia but we are now looking at how we can take the tourism forward. We have spoken to airlines and tour operators and found that UK travellers consider Australia to be one of the most desired destinations. Our aim with this campaign is to to say to people that they don’t have to see Australia all in one go, it does not have to be the trip of a lifetime, so why not take two weeks in Australia, combine Sydney with Perth or the Great Barrier Reef.”

The advertising campaign begins next Monday and can be seen on bill boards around the capital and in the national press.