BA makes a meal of it

BRITISH Airways has radically overhauled its free in-flight menu on European flights in a bid to differentiate it from no-frills rivals.

The menu aims to give customers more choice and includes a healthy option and more appropriate food for the time of the flight.

The airline will introduce hot sandwiches on its mid-range European flights including Italy, Spain, Sweden, Austria and the Czech Republic. Hot food will remain on longer short-haul flights including Russia, Turkey, Greece and Cyprus. Food will now be presented in a box, replacing the deli bag.

BA head of short-haul brands Kevin George said: “The enhanced food service sets us above the no-frills carriers. We are committed to offering our customers all the benefits of flying with a full-service carrier.”