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Barrhead Travel brand refresh features Glasgow store in TV advert
Barrhead Travel has unveiled its brand refresh, with a peaks marketing campaign that includes a TV advert filmed in its Glasgow Silverburn store.
The agency chain said its new positioning, “Travel that’s right up your street”, represents a “significant strategic shift” for the company more than 50 years after its founding.
The new campaign can be seen across all channels for the January peaks including the TV ad which features its Silverburn staff.
Developed in partnership with creative agency Designate, the rebrand was teased during the Barrhead Travel conference in September.
The agency said the rebrand aims to create a sense of “unity, clarity and cut-through” in its marketing communications.
The updated approach also connects the ambition for the future to the brand’s origins, dating back to its founding in 1975 with a single store in the Glasgow suburb of Barrhead.
The company said the tagline “Travel that’s right up your street” aims to allow Barrhead Travel to “dominate” the category of “high street travel”, positioning staff as the best experts for “honest, personal advice” and “nodding to the group’s heritage as a champion of the high street”.
More: Barrhead to unveil rebrand for peaks as agency on track for another record year
Barrhead Travel works on rebrand for ‘new look and feel’
Paul Whitters, marketing director at Barrhead Travel, said: “Our brand relaunch was never about reinventing who we are – it was about truly understanding what we stand for as a business and bringing together what makes Barrhead Travel unique.
“Since we were founded back in 1975, we’ve always remained true to our roots: prioritising our people, their expertise, and the investment in communities we serve.
“‘Travel that’s right up your street,’ is more than just an endline. It is a promise to our customers that we are the experts who understand what they want, right on their doorstep.
“We’re elevating the ‘high street travel’ category in a way that’s not yet been done in the industry – officially positioning it as an accessible, down-to-earth and social experience.”
Nicki Tempest-Mitchell, managing director at Barrhead Travel, said: “Our brand relaunch is the result of several years of planning. High street travel agents have often been perceived as a ‘traditional’ method of booking holidays – but we’re here to challenge that notion and change perceptions as we move into a new era of holiday booking and travel.
“We’re revitalising the concept of a high street travel agent – in fact, we have been for some time through store refurbs, integration of technology, in-store experiences and the introduction of our new customer-facing uniform which launched in 2023.
“The new brand represents everything we stand for: real honest advice from trustworthy local travel experts who just get you. I’m really proud of the team for their work on the launch and I’m confident the relaunch will set us up for standout this peak season and help us deliver another record-breaking year.”
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