Bath tells agents to invest in shops, not Internet

Report by Steve Jones

ABTA PRESIDENT Stephen Bath renewed his attack on the Internet and urged the industry to stop its suicidal discounts during his opening speech at this year’s convention in Kos.

He reiterated comments he made at last year’s ABTA convention when he told agents they were better off investing in their shop than the Internet.

“If this was a gold rush the only people who would be making any money would be those selling shovels,” Bath told delegates. “Agents would be far better off investing in shop improvements than on the Internet.”

In the address, Bath blamed poor salaries in the industry on the obsession with discounts.