Bridge moves into domestic market with brochure launch

 

 

 

 

 

 

 

 

 

 

 

Journal: TWUK	Section:
Title:	Issue Date: 15/05/00
Author:	Page Number: 4
Copyright: Other

 

 

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Bridge moves into domestic market with brochure launch

BRIDGE Travel has launched its first domestic programme for 10 years with the aim of ending Superbreak's stranglehold on the market.

 

The Airtours-owned operator is featuring 500 hotels in its Britain and Ireland programme with projected sales of 100,000 within three years.

 

Product will be available on a specially designed viewdata system, enabling agents to search by destination.

 

Brand manager Peter Brooks said: "We pulled our domestic programme 10 years ago but it was a decision our former managing director Richard Dupuis regrets.

 

"The long-term aim of the programme is to end the dominance of Superbreak and, with our brand name and reputation, it can be done.” Prices start at £28 for bed and breakfast in a number of destinations.