Brilliant Travel launches recruitment drive to further swell membership

Brilliant Travel has launched a spring recruitment campaign in a bid to further grow its membership on the back of a strong start to the year.

The homeworking and managed service travel partner (MSTP) division of Barrhead Travel Group pushed the marketing campaign live across all social media platforms and its website on March 29.

The aim of the campaign is to recruit home-based agents and MSTPs to join the network which currently has more than 85 specialists or businesses.

In 2024, Brilliant Travel expanded its homeworking network by 60% and welcomed new MSTP members alongside supporting existing members to expand their retail networks.

Most new homeworking agents were experienced in travel, while the MSTP joiners consisted of a blend of new-to-travel and travel experts.

Brilliant Travel director Linda Pyle said: “We got 2025 off to a flying start with applications arriving during peak season, indicating the market is there for people starting their own independent travel businesses.

“We’re confident that our offering is the best in the industry – with leading commission levels, a full-service support team, and the opportunity to tailor-make product through our bonding just some of the benefits that we provide.”

Pyle highlighted that the market for independent travel businesses was “still healthy” and pointed to the fact that many were choosing to specialise in “niche markets”.

“It’s interesting to see the variety of expertise that we’re welcoming now,” she said.

“Some agents have identified really niche markets – whether that be by destination, travel style or demographic – and I think we’ll see more of that emerging with new businesses.”