britannia Direct enhances website

as been added to TUI UK’s Internet booking service Britannia Direct.

The move will allow consumers to book flight tickets on the www.britanniadirect.com website, which was set up in May to increase seat-only sales on Britannia, TUI UK’s airline. Until now the site has been for information purposes only with bookings taken at a call centre.

A large marketing campaign will promote the new booking facility. Advertisements will appear in the UK and overseas press, on-line and at train stations and airports.