By George, Martin’s favourite for BA promotion

BRITISH Airways’ marketing head Martin George has emerged as a front runner to take on the sales responsibilities of outgoing Dale Moss.

BA insiders have indicated Moss’ head of worldwide sales role may be merged with the marketing function, creating one role and closer co-operation between the sales and marketing departments.

Outspoken Moss is retiring in June after more than 30 years with the airline to spend more time with his family in the US (Travel Weekly March 29).

Marketing director George has a solid reputation within and outside BA, with chief executive Rod Eddington believed to be a big admirer. The move would fit with BA’s goal to simplify the business and streamline management positions.

BA is also keen for a closer relationship between the sales and marketing departments. Sources say the departments clashed recently over e-mails sent to passengers who book through corporate agencies directing them to ba.com to manage bookings.

The e-mails, a marketing-led initiative, caused problems with the sales department’s agency clients. One source said: “There was a bit of a cock-up. It seems like the right arm doesn’t know what the left is doing and needs someone to take hold.”

A BA spokeswoman refused to comment.