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Carnival UK has appointed Helen Dolce-Lund as brand director for P&O Cruises.
She takes over from Geraldine Phillips who held the position for five years.
Dolce-Lund has worked in brand and marketing for more than 25 years, most recently as global head of brand and experience for Legoland Discovery Centres at Merlin Entertainments for three years.
Prior to that she held various positions in branding and marketing at several travel brands such as Virgin Atlantic, Thomas Cook Airlines, Loganair, London Stansted Airport, Manchester Airports Group, Gold Medal and easyJet.
Dolce-Lund said: "I’m delighted to join P&O Cruises at such an exciting growth period for the cruise market.
"I’m looking forward to working with the wider P&O Cruises team and our brilliant travel partners to continue to drive even more people to choose Britain’s favourite cruise line as their holiday of choice.”