Carrier unveils wellness collection and marketing support

Luxury tour operator Carrier has unveiled a collection of wellbeing-led travel experiences to help agent partners capitalise on growing demand in the sector.

Called Revive, the portfolio is supported by a suite of sales and marketing tools for agents.

The initiative highlights client motivations rather than wellness terminology, helping agents to engage travellers who may not typically consider themselves wellness focused.

There are three elements to the collection: Restore, designed for recovery and recalibration; Reconnect, which is focused on presence, relationships and shared experiences; and Renew, for those seeking “fresh perspectives and lasting change”.

Carrier said the framework allows agents to “move beyond traditional discussions around spa facilities and wellness treatments, focusing instead on what a client wants to gain from their time away”.

Designed for first-time and experienced wellness travellers, Revive spans destination spas, nature-led adventures, culturally immersive retreats and clinically focused wellbeing programmes.

A microsite platform can be tailored with agencies’ own branding, contact details and calls to action. 

Agents will also have access to a suite of unbranded marketing assets, including social media reels and digital banners, allowing them to promote the collection across their own channels.

Lee Marshall, head of trade partnerships, and the product team, will host a dedicated webinar to explore the collection and provide practical guidance for agents.

Rebecca Turner, head of product at Carrier, said: “We’re seeing growing demand for travel experiences that support wellbeing, particularly among time-poor clients who are less interested in extensive programmes and more focused on outcomes.

“At the same time, the sheer volume of wellness messaging has made decision-making more complicated.

“Revive responds directly to that challenge by applying Carrier’s expertise in travel curation to wellbeing and framing it in a way that feels clear, accessible and grounded.

“Rather than navigating countless wellness concepts and programmes, [agents] can focus on understanding what a client wants to achieve and recommend experiences that align with those goals. It’s a significant opportunity.”