Celebrity Cruises launches ‘The Big One’ trade incentive and wave offers

Celebrity Cruises has launched a trade incentive offering 200 places on board an Apex sailing alongside its “biggest ever sale” for wave.

“The Big One” booking incentive will reward the line’s top agent sellers between December 9, 2025 and March 2, 2026 with a spot on a three-night sailing from Lisbon to Southampton on Celebrity Apex.

There will also be Wildcard entries available to win on the Celebrity Loves Agents Facebook group.

The prize includes flights from the UK to Lisbon, a one-night pre-cruise stay in Lisbon on May 4, meals, drinks and Wi-Fi on board.

Accommodation and meals on board are also included for a guest of the winning agents.

Agents can also earn double Celebrity Rewards of £10 per booking for all bookings confirmed within the period, which can be used to treat themselves or their clients while on board.

The line announced consumer deals including up to 60% off a second guest, up to £500 in additional savings or $600 onboard credit for bookings made between December 9 and March 2, 2026, for all sailings departing until April 30, 2028.

A new Celebrity Cruises Selling Guide has been added to Celebrity Central for the upcoming wave period.

Nicola McNeish, sales director for Celebrity Cruises UK and Ireland, said: “As we head into the busiest sales period of the year, we’re excited to reveal our latest Celebrity Moments campaign, alongside the biggest sale we’ve ever offered.

“Our travel partners are absolutely critical to our success, and with our latest campaign, we’ve listened to exactly what they’ve been calling for: to create exclusive, meaningful experiences on board our ships, where they can come closer to the brand and benefit first-hand from its premium offering, but also fully enjoy the unique Celebrity Cruises experience.

“That’s exactly why we created The Big One, to reward our most engaged partners, whether earning their place as top sellers or demonstrating their support, know-how and creativity via Celebrity Loves Agents, everyone is in with the chance of winning big this wave.”