Co-op Holidays forges G Adventures collaboration

G Adventures has secured a new distribution outlet via a tie-in with Co-op Holidays.

The collaboration with the in-house tour operator of Your Co-op Travel includes a number of exclusive dates on certain small group tours available online up to 90 days before departure.

These include Thailand, Vietnam and Cambodia, Japan, South America and New Zealand.

Customers can secure a G Adventures tour with a deposit starting at £259 per person when booking through Co-op Holidays, as well as extending their trip once their tour ends with additional nights away.

Head of Co-op Holidays Mark Mitchell said: "This partnership with G Adventures highlights our shared belief in doing things differently and making tourism a force for good.

“More and more of our customers are seeking holidays that go beyond ordinary experiences so they can feel connected to the locations they visit - and these tours offer exactly that. They reflect our commitment to meaningful travel and creating journeys that leave holidaymakers feeling inspired while giving them the chance to have a positive impact on local communities."

G Adventures managing director Brian Young added: “The partnership with Co-op Holidays is based on our values of giving back, sustainable travel, and amazing experiences that change people’s lives every single day.

“At G Adventures, we, like Co-op Holidays, are not your normal tour operator; we are much more than that. We believe in people having the most amazing experiences while knowing they are making a positive impact on the planet and its people.”