Co-op Travel Direct centre

 

 

 

 

 

 

 

 

 

 

 

Journal: TWUK	Section:
Title:	Issue Date: 28/08/00
Author:	Page Number: 22
Copyright: Other

 

 

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Co-op Travel Direct centre

WEST Midlands Co-op has claimed its new £1 million call centre has become the chain's best producing outlet just two months after opening.

 

It said Co-op Travel Direct may need to double its 40-strong reservations team to cope with demand.

 

Chief executive Ben Reid said: "Until now, our shop in Cannock has been the major branch but the response to the call centre has been a surprise.”

 

Customers can book through the call centre, which is open until 10pm, by e-mail, telephone or fax. A registration scheme also enables customers to indicate preferred holiday dates and types via the Web.

 

The call centre is part of a major expansion by the 20-branch chain.