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| Journal: TWUK | Section: |
| Title: | Issue Date: 12/06/00 |
| Author: | Page Number: 72 |
| Copyright: Other |
As exclusively revealed by Travel Weekly on May 29, the Stoke-based miniple agreed the deal for 25-branch Apollo after six months of protracted negotiations. It will retain the Apollo brand name and inject over £1m into refurbishing shops and upgrading technology.
General manager Mike Greenacre, who is believed to have paid significantly less than the original £5m asking price, said Apollo's Rotherham-based call centre and e-commerce businesses were major reasons behind the deal.
"It represents a significant gap in our existing channels of distribution,” he said.
Greenacre said he would carry out a review of the business but warned there was no guarantee all shops will be kept.
Apollo managing director John Lockwood is staying with the company to develop its call centre, e-commerce and corporate loyalty business scheme.
It brings the number of shops controlled by United Norwest to 80.