Cosmos slashes prices by 20%

y Steve Jones

Cosmos has reduced prices by an average of 20% in its fourth edition brochure as it looks to claw back lost ground in the peak booking season.

The move follows an admission by managing director Nigel Wright that it had over-priced its third edition brochure and lost sales to rivals in the crucial January campaigns.

Cosmos’ over-priced brochure, its controversial policy of producing a dedicated, more cheaply-priced brochure for Travelcare, and the level of directional selling by multiples, all contributed to a 20% slide in sales, said Wright.