Cresta cuts 40 staff

By Louise Longman

CRESTA has made 40 staff redundant following a consultation period with workers.

The cuts, previously rumoured to have been about 100 (Travel Weekly March 7), come from all areas including ticketing, reservations, administration and customer services. The staff affected left the company last week. Brand managers and senior management are not affected.

Marketing manager Jane Williams said: “We’ve been looking at a number of things, including reducing travel costs, cutting advertising spend and not replacing leavers. A restructure will put us in a stronger position to move forward.” More details will be announced in the coming weeks.

Williams said the head-count reduction had not come from owners MyTravel, adding: “Any company that doesn’t adapt to the rapidly changing market is not going to thrive.”