Cruise Plus sees January call volumes ‘rise 19%’

The specialist cruise arm of Gold Medal Travel Group has reported its strongest trading month on record.

Cruise Plus outperforming the previous peak by almost 40%. 

Year on year call volumes increased by 19%, reflecting growing demand from travel agent partners nationwide, according to the B2B specialist.

Investment in enhancing staff numbers by 17 since this time last year has enabled faster response times to support agent bookings.

Cruise Plus is running a peaks incentive until February 28, enabling agents to enter their bookings to be in with the chance of winning one of 16 places on a cruise fam trip. 

The winning agents set sail on four different itineraries with a selection of cruise line partners before reuniting in Rome for a  grand finale. 

Trading director Simon Owen said: “These results show just how well equipped the teams now are to handle higher volumes while maintaining the level of service that our travel agent partners expect. 

“For Cruise Plus in particular, the investment in call handling capacity and the Dreamlake [dynamic packaging] platform integration is clearly paying off and proves that we are fully positioned to continue supporting agents as demand for cruising continues to grow week on week.”