Cruise.co.uk agrees exclusive partnership with Not Just Travel

Cruise.co.uk has partnered exclusively with Not Just Travel to sell its cruise and stay packages through the UK trade for the first time.

The homeworking network, which is a member of Hays Travel Independence Group, will sell the products exclusively before “opening to the wider trade at a later stage”.

The online cruise specialist has three styles of packages in its programme, including ‘Tailor Made’ which combines flights and hotels, ‘Bucket List’ to iconic destinations around the world and ‘Hosted European’ trips on exclusively hosted sailings with added experiences on board and in destination.

Cruise.co.uk parent Victoria Travel Group was acquired by Hays Travel in July 2025, adding to its growing portfolio of travel retail businesses.

Tony Andrews, managing director of Cruise.co.uk, said: “We’re thrilled to be opening up our cruise and stay programme to the trade for the first time.

“We’ve spent years refining these packages, which are designed to offer flexibility, incredible value and unforgettable itineraries, and working with Not Just Travel gives us the perfect platform to bring them to an even wider audience.

“Their expert consultant network, passion for travel and alignment with our customer-first approach make them an ideal launch partner. We know there is strong demand among agents for tailor-made cruise holiday options, and this is just the start.”

Steve Witt, co-founder of Not Just Travel, added: “We are proud that one of the UK’s largest suppliers in cruise has chosen Not Just Travel to launch this pioneering initiative, positioning us firmly at the forefront of the industry.

“This unique partnership brings a whole raft of unique packages and value to our network of travel consultants.

"Cruise.co.uk complements our current market-leading cruise offering, yet elevates it with exclusive packages such as theme park and cruise and escorted tour packages that you simply can’t source anywhere else.”