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CRYSTAL Cruises is aiming to establish itself as the leading luxury cruise brand in Britain with the launch of its first full UK programme.
Previously agents have relied on a slimmed down version of the US programme, with no maps and a sterling price insert.
Head of sales and marketing UK Joanne Phillips said the new programme, with prices on each page and maps, will make Crystal easier for agents to sell.
The brochure features the cruiseline’s first round-trip ex-UK itinerary and a return to China and Japan after a three-year absence.
Lead fare in the programme is £2,165 per person for a 10-night flycruise from Fort Lauderdale to Southampton.