CV Villas rolls out marketing platform for agents

Specialist operator CV Villas has launched a marketing platform designed for the retail travel trade.

In partnership with Travel Marketing Systems (TMS), the platform is designed to create “high quality, consistent and measurable marketing accessibly to travel businesses of all sizes” and “turn tour operator promotions, product content and campaign assets into compliant, multi-channel marketing materials”.

The platform will centralise retail sales channels from a single hub, including website search tools and custom landing pages, social media content, email marketing campaigns, digital display screens and window posters.

Agent partners will have the capability to use direct links from their own web domains, as well as access live availability and search functions.

CV Villas TMS platform is live with more than 50 travel agencies across the UK and Ireland registered as users.

The announcement follows the launch of CV Villas unbranded, client-facing website in January.

Senior business development manager Chris Etheridge said: “We’re always looking for ways to help our travel agent partners showcase villas to their clients, and this integration marks an exciting phase for our largest-ever trade initiative to date.

“Through TMS, more than 250 member agencies can now feature our entire portfolio with live availability and pricing directly on their websites. Agents can propose individual villas using links from their own branded site, keeping the focus firmly between the agent and their client.”

Travel Marketing Systems director Steve Rushton added: “Consumer behaviour continues to show the value of trusted travel professionals, with customers increasingly looking for expertise, service and reassurance when planning and booking their holidays.

“That makes it more important than ever that agents have easy access to strong, relevant and inspiring marketing content.

“What makes this particularly powerful is how the content connects with the wider TMS platform. Agents can use CV Villas’ villa content not only as a website search feature, but also as a ready-made source of inspiration.

“As with all marketing assets generated through TMS, activity can link back to full information landing pages designed to drive traffic and enquiries directly to the agent. It gives agents a rich library of villa holiday content at their fingertips and makes it easier for them to promote, personalise and respond to customer interest quickly and effectively.”