Danny Giles joins Hapag Lloyd Cruises as UK and Ireland sales manager

Danny Giles has joined Hapag-Lloyd Cruises as sales manager for the UK and Ireland.

He succeeds James Scott in the role, who moved to SeaDream Yacht Club in February. 

In the position at the luxury cruise line, Giles will be responsible for expanding the brand’s presence across the region. 

Most recently, he worked as regional sales manager for the north at Crystal, a role he departed in October following a team restructure, and he also has previous roles at Ponant, Silversea and Hurtigruten.

Clas Eckholt, vice-president of commercial at Tui Cruises, which owns Hapag-Lloyd Cruises, said: "We are very pleased to welcome Danny Giles in his new role, where he will focus on strengthening our partnerships with key trade accounts, expanding brand awareness, and driving sustainable growth for Hapag-Lloyd Cruises within the UK and Irish markets.

"As an expert in the luxury cruise industry, he will also help us sell our unique experiences, making him a real enrichment to Hapag-Lloyd Cruises. We are very much looking forward to working with him."

Giles said: "I am delighted to join Hapag-Lloyd Cruises at such an exciting stage in the brand’s development. 

"Starting in 2026, all cruises will sail bilingually in German and English. Beyond our already bilingual Europa 2 and Hanseatic Inspiration, we are opening every one of our award-winning luxury and expedition ships to discerning guests from around the world.

"The brand’s dedication to excellence, innovation, and delivering truly exceptional guest experiences aligns perfectly with my passion for the luxury and expedition cruise sector.

"I look forward to working closely with valued trade partners across the UK and Ireland to further strengthen our presence and achieve sustainable growth."