Death of early brochure pioneer

MICHAEL Hooper, the man attributed with initiating the early brochure launch, died yesterday after a short illness, aged 68.

As marketing director at Clarksons, he came up with the idea of putting teams of people on the beaches armed with brochures for the following year‘s holidays.

After the collapse of parent company Court Line, he became general manager of P&O Air Holidays, and subsequently worked for Cosmos and BA Holidays before becoming a consultant.

Details of the funeral will be posted on the Travel Weekly website in due course.